Twelve content strategy and workflow architecture documents produced across a seven-website portfolio, spanning competitor analysis, programmatic SEO architecture, keyword research, PPC blueprints, affiliate program strategy, and the sixteen-workflow AI content automation stack that replaced a $1,500-per-month vendor toolchain.
A 10-page visual summary of SEO work across the seven-website portfolio, covering traffic, keywords, site health, and workflow automation. Includes Semrush screenshots and case-study data for ParkingMD, LeafyMate, Minimal, WellnessWag, and LeafyDoc.
ParkingMD
Ten candidate topics evaluated against a per-topic competitor audit of the five category actors, resolving into a hub-and-spoke content architecture with nine production-ready outlines.
Read document → Paid SearchParkingMD
Google Ads Search blueprint organised around four intent-segmented ad groups, eleven rotating headlines with dynamic keyword insertion, and a Manual CPC to Target CPA $70 bidding progression.
Read document →Wellness Wag
Portfolio-level audit of 1,145 published posts across 20 thematic clusters, mapping the 6x competitive volume lead and sequencing a three-phase optimisation roadmap against the ESA and pet care vertical.
Read document → Program StrategyWellness Wag
Growth plan synthesised from a 35-page cross-functional brainstorm spanning four contributors and four working channels, resolved into a three-phase execution roadmap organised around the enablement-over-recruitment insight.
Read document → Enablement StrategyWellness Wag + Minimal
Cross-brand enablement layer for the broader affiliate program strategy, built on a three-by-three-by-three framework of formats, topic areas, and KPI dimensions with partner-led content sourcing.
Read document →Leafy Rewards
Competitive keyword gap analysis against Weedmaps, Leafly, and PotGuide. 14,804 keywords analysed across nine thematic clusters with topical opportunity scoring and priority grouping.
Read document → Programmatic SEOLeafy Rewards
Three-tier programmatic SEO architecture interlocking a national summary hub, fifty state-specific pages, and condition-specific intersections against the location-qualified search behaviour the category rewards.
Read document →Cross Even Operations
Custom n8n-powered content automation architecture replacing a $1,500-per-month vendor stack. Sixteen workflows, seven integrations, and a five-stage human approval layer across seven websites, delivering a 75% cost reduction.
Read document → Development OperationsCross Even Operations
Cross-functional operations standard resolving six recurring WordPress development issues across a seven-site portfolio into reproducible migration and code-location conventions.
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