Whitepapers, strategy documents, competitor analyses, sales copy, pitch decks, and published content across B2B SaaS, health, wellness, telehealth, and cannabis verticals.
B2B Thought Leadership
Whitepapers & Case Study
Long-form pieces written for ChatPandas (subsidiary of LiveChat Ltd) on customer experience, contact center strategy, live chat, and support operations, including one customer-story case study.
Content strategy and workflow architecture documents produced across the brand portfolio, spanning competitor analysis, programmatic SEO architecture, keyword research, PPC blueprints, affiliate program strategy, and the 16-workflow AI content automation stack that replaced $1,500/month in vendor tools.
Conversion copywriting samples spanning B2B SaaS, weight loss telehealth, productivity coaching, and children's education. Includes a long-form email funnel sequence and a tiered sales page.
Landing pages across telehealth, weight loss, B2B SaaS, and corporate brand work. Hero copy, value propositions, conversion structure, and embedded forms across the ChatPandas, LiveChat Ltd, Minimal, and ParkingMD portfolios.
Original SEO-optimized blog posts published across the brand portfolio: Minimal (weight loss telehealth), WellnessWag (ESA, pet wellness), LeafyDoc (medical cannabis), LeafyMate (cannabis directory), and ChatPandas (B2B SaaS). Each piece tagged by vertical and funnel stage.
Managed 6-month and 3-month social media calendars for ChatPandas across Facebook, Instagram, LinkedIn, and Twitter. Raised LinkedIn impression reach to 50,000+ within a quarter and increased social media engagement by 50%. Includes Instagram posts, Reels, and LinkedIn Pulse articles.
A human-interest feature reported for The Nation in 2018. I interviewed homeless individuals living on the streets of Lahore, at Chauburji, Data Darbar, and the green belts of MM Alam, and told their stories in their own words. My earliest published writing, before SEO and content strategy.