I build content engines, not just content. Over 8+ years, I've developed the strategic and technical systems that turn content into measurable business outcomes.

Most recently, I managed full-cycle SEO and content operations across a 7-website portfolio generating 315K+ combined monthly visits. That meant writing 20+ original SEO-optimized articles from scratch every month, editing a significantly larger volume of AI-generated content, and operating a proprietary AI content platform across all seven sites.

But content production is only half the picture. I co-designed 16 n8n automation workflows that replaced $1,500/month in third-party tools, conducted keyword research spanning 14,800+ keywords, and developed data-driven content strategies with 12-month implementation roadmaps. I care about the systems behind the content as much as the content itself.

Before that, I spent nearly three years as Content Strategist at ChatPandas, where I built a three-tiered B2B content framework, set up the full SEO infrastructure from scratch, and reported directly to the CTO with top performance ratings. I started my career in journalism at The Nation, which taught me how to write under pressure and hold every word accountable.

I hold a BA (Hons) in Mass Communication and Political Science from Forman Christian College. I'm a NASM Certified Personal Trainer. Outside of work, I'm a competitive powerlifter.

Location Lahore, Pakistan
Experience 8+ Years
Education BA (Hons) Mass Communication
Certifications HubSpot SEO
Languages English, Urdu, French (Beginner)

Experience

Oct 2024 - Jan 2026
SEO Content Specialist
Cross Even

Managed SEO content strategy, AI content operations, and technical SEO across 7 websites in the ESA, cannabis, telehealth, and weight loss verticals. Portfolio generated 315K+ combined monthly visits.

Nov 2021 - Aug 2024
Content Strategist
ChatPandas (subsidiary of LiveChat Ltd)

Led content strategy, SEO, and social media marketing for a B2B live chat software company. Reported directly to the CTO.

2018 - Present
SEO Content Strategist
Freelance

End-to-end SEO content strategy services spanning content planning, keyword research, on-page optimization, technical writing for SaaS and APIs, and WordPress publishing across multiple verticals.

2017 - 2018
Sub-Editor
The Nation

Authored and curated editorial content, conducted interviews, and optimized editorial workflows, reducing content revisions by 50%.

Tools & Technologies

SEO & Analytics

Semrush (Site Audit, Keyword Magic, On-Page SEO Checker, Backlink Analytics, Traffic Analytics, Domain Overview, Content Audit), DataForSEO, Google Analytics 4, Google Search Console, PostHog, Ahrefs, Moz, Google Keyword Planner, Bing Webmaster Tools

AI & Content

ChatGPT, Claude, OpenRouter, Perplexity, AthenaHQ (GEO visibility tracking), RivalFlow AI, ComfyUI, Grammarly, Hemingway Editor

Automation & Publishing

n8n (16 workflows), WordPress, ClickUp, Monday.com, NocoDB, Crawl4AI, MCP Servers (GA, GSC, Google Ads), Yoast SEO

Replaced Tely.ai ($1,500/month autonomous AI content service) with an in-house n8n system across 4+ brands. 75% cost reduction with editorial control via a 5-checkpoint human approval flow.