Case studies from a multi-brand portfolio spanning ESA, cannabis, telehealth, weight loss, and B2B SaaS verticals. Each study shows the problem, the strategy, and the measurable result.
Turned a 1,145-post blog portfolio with 20 content clusters into a high-performing SEO asset through strategic auditing, content restructuring, and targeted keyword optimization.
WellnessWag had over 1,100 blog posts across 20 content clusters but lacked a cohesive SEO strategy. Content was being published without keyword targeting, cluster alignment, or performance tracking. Many posts were duplicative, cannibalizing each other's rankings.
I developed a 3-phase content strategy with KPIs, timelines, and weekly action items. This involved a full content audit of all 1,145 posts, merging and deleting duplicate content, and creating a cluster-based optimization roadmap.
254 keyword positions improved against only 11 declined (Oct 2024 to Jan 2026), a 23:1 improvement ratio. WellnessWag reached 77.8K monthly visits with 6.8K organic keywords and 85.84% non-branded organic traffic. Position Tracking showed 24.22% visibility (+24.03%), with 37 keywords improved including 11 in Top 3 and 17 in Top 10. Authority Score reached 29 with 477 referring domains and 2.6K backlinks (91% follow links). GSC showed 2.9K clicks (+7.88%) with a CTR improvement of +14.5%. The site also achieved an AI Visibility Score of 31 with 113 mentions across AI platforms.
Drove a 336% increase in site visits for a semaglutide and weight loss telehealth brand through competitive content analysis, content auditing, and strategic SEO recommendations.
Minimal was a newer brand in the competitive semaglutide/weight loss telehealth space, going up against established competitors like Found, Calibrate, Sequence, and Heally. The site had minimal organic presence and needed a content-led growth strategy.
I performed a detailed competitor analysis of Minimal's Semaglutide page against 4 direct competitors, delivering actionable recommendations across clinical evidence, CTAs, content depth, and internal linking.
336% increase in site visits and 407% increase in unique visitors. 127% organic traffic growth with 1.6K organic keywords and 68 positions improved. Key keywords moved significantly: "semaglutide vial expiration" (+13), "compounded trizepitide" (+13), "mg to units semaglutide" (+32), "units to mg semaglutide" (+28). On Page SEO Checker identified potential to increase organic traffic over 1000% (from 2 to 582 visits). Backlink profile grew from ~130 to ~300 referring domains with 934 total backlinks (+25%). 100% of organic traffic was non-branded, proving the content strategy captured entirely new search audiences.
Grew organic traffic by 118% for a cannabis dispensary directory through local SEO enhancements, content optimization at scale, and targeted keyword strategies across 3,900+ ranking keywords.
LeafyMate operated as a cannabis dispensary directory with thousands of city and state pages. The site needed local SEO improvements to capture geographically targeted search traffic, and the AI-generated doctor listings required significant cleanup for accuracy and search visibility.
I combined local SEO enhancements with large-scale content editing and on-page optimization to improve the site's search performance across thousands of pages.
118.85% increase in visits with 113.57% increase in unique visitors, all from organic search. 100% non-branded traffic: every visitor found the site through search, not brand recognition. Google Analytics showed 111K users and 122K sessions (Oct 2024 to Jan 2026), with a dramatic traffic spike from Oct 2025 onward. 88% site health maintained across 5,233 crawled pages with 92% AI Search Health. The site built 534 referring domains and 1.9K total backlinks with an 85.4% non-toxic profile. 99.33% of traffic came from the United States, confirming the local SEO strategy hit the right geographic targets.
Built and executed the content strategy for the portfolio's highest-traffic property. Managed keyword research, content planning, on-page SEO, and site health across 100 crawled pages for a handicap parking permit telehealth service.
ParkingMD was a telehealth service offering handicap parking permit evaluations with significant growth potential but an underdeveloped content strategy. The site needed a comprehensive SEO and content plan to capture the fragmented market where no competitor owned a comprehensive, U.S.-wide, plain-language hub.
I created a comprehensive content strategy covering market analysis, customer personas, competitor research, keyword targeting, and detailed content outlines for pillar blog topics.
Traffic grew from near-zero to 155.6K monthly visits within the tenure period, making ParkingMD the highest-traffic property in the portfolio. 103.6K unique visitors with 99% of traffic from the United States and 57% mobile users. The site ranked #1 for its branded term and achieved top-5 positions for competitive keywords. 120 referring domains with 537 backlinks built organically. The content strategy and competitor analysis became the foundation for the site's ongoing growth.
Built and executed a full-funnel B2B content strategy for a live chat software company, spanning content strategy, SEO, social media, email marketing, and team leadership over nearly 3 years.
ChatPandas, a subsidiary of LiveChat Ltd, needed a comprehensive content strategy that could drive B2B lead generation across the full marketing funnel while building brand authority in the competitive live chat software market.
I designed a three-tiered content framework aligned to the B2B marketing funnel: TOFU (SEO-driven informational content), MOFU (pain-point targeted whitepapers and webinars), and BOFU (testimonials and case studies). This was supported by a full SEO infrastructure build and a multi-platform social media strategy.
18% conversion increase and 15% bounce rate reduction within three months. User engagement improved by 25%, and average page duration increased by 20%.
Managed a 6-month content production plan organized across three content levels of increasing complexity: 72 blogs, 18 whitepapers, 6 case studies, 2 research reports, and 2 ebooks. Designed the three-tiered framework aligned to the B2B marketing funnel: TOFU (SEO-driven informational content), MOFU (pain-point targeted whitepapers and webinars), and BOFU (testimonials and case studies).
Set up the complete SEO infrastructure from scratch: Google Search Console, Bing Webmaster Tools, Google Analytics, sitemap creation, robots.txt, structured data markup, and Core Web Vitals optimization. Developed SEO OKRs targeting 30% organic traffic increase, 10-position keyword ranking improvement, 15% CTR increase, and 20% indexed page growth within 6 months.
Planned and executed 6-month and 3-month social media calendars with post format variety (reels, carousels, static posts, LinkedIn articles) across Facebook, Instagram, LinkedIn, and Twitter. Raised LinkedIn impression reach to over 50,000 within a quarter and increased social media engagement by 50%.
Developed and presented company OKRs covering 7 strategic objectives with measurable key results across three departments: SEO (7 objectives including website visibility, content optimization, local search, backlinks, on-page optimization, technical SEO, and inbound leads), Content Marketing (4 objectives covering website traffic through blogging, lead generation, thought leadership, and customer retention through educational content), and Social Media Marketing (5 objectives spanning engagement growth, lead generation, brand awareness, community building, and brand credibility). Each objective included 3-4 specific, time-bound key results.
Beyond individual site strategies, I co-designed 16 automation workflows and maintained technical SEO health across all 7 websites, reducing tool costs by 75% and managing sites from 24 to 5,233+ crawled pages.
Across all 7 websites, the portfolio generated 315K+ combined monthly visits. Site health scores ranged from 84% (Minimal) to 99% (LeafyRX), with pages crawled ranging from 24 (Emma & Buddy) to 5,233 (LeafyMate). Organic keywords across the portfolio totaled over 28,000, with the largest keyword footprints on LeafyDoc (9.1K), WellnessWag (6.8K), and ParkingMD (5.7K).
Co-designed 16 n8n automation workflows spanning content creation, competitive intelligence, publishing, internal linking, and performance monitoring. These workflows integrated n8n, NocoDB, Crawl4AI, DataForSEO, OpenRouter, ClickUp, WordPress REST API, GA4, Search Console, and Perplexity.
Authored PRDs for replacing Athena AI and Tely.ai ($1,500/month combined), proposing in-house n8n alternatives that reduced costs by approximately 75%. Also helped architect a 5-checkpoint human approval system via ClickUp covering topic selection, content brief, draft review, meta content, and final publication.
Ran regular Semrush site audits across all 7 websites, maintaining health scores between 84-99%. Managed sites ranging from 24 to 5,233+ crawled pages. Conducted keyword research and gap analysis spanning 14,800+ keywords using Semrush Keyword Magic Tool, Topic Research, and DataForSEO Labs API.
Created Semrush projects for all 7 websites, built custom reports, shared performance insights with management, and created video tutorials for marketing team members to build internal capability.